{"product_id":"business-communication-process-product-mary-ellen-guffey-dana-loewy-vineeta-dwivedi-cengage-11th-edition-2025","title":"Business Communication: Process \u0026 Product | Mary Ellen Guffey, Dana Loewy \u0026 Vineeta Dwivedi | Cengage | 11th Edition 2025","description":"\u003cp\u003e📘 \u003cstrong\u003eBusiness Communication: Process \u0026amp; Product | Mary Ellen Guffey, Dana Loewy \u0026amp; Vineeta Dwivedi | Cengage | 11th Edition 2025\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthors:\u003c\/strong\u003e Mary Ellen Guffey, Dana Loewy \u0026amp; Vineeta Dwivedi\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Cengage\u003cbr\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Higher Education – Business Communication\u003cbr\u003e\u003cstrong\u003eEdition:\u003c\/strong\u003e 11th Edition, India Release 2025\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789366605036\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback | \u003cstrong\u003ePages:\u003c\/strong\u003e 636\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLooking for a comprehensive Business Communication textbook for B.Com, BBA, management and higher-education studies?\u003c\/strong\u003e This Indian adaptation combines proven business communication principles with the cultural, corporate and academic context of India, while developing the writing, speaking, presentation, teamwork and critical-thinking skills needed in today's digital workplace.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat This Book Covers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e⭐ Business communication in the digital age\u003c\/li\u003e\n\u003cli\u003e⭐ Professionalism, teamwork, meetings, listening, nonverbal communication and etiquette\u003c\/li\u003e\n\u003cli\u003e⭐ Intercultural communication and workplace communication skills\u003c\/li\u003e\n\u003cli\u003e⭐ Planning, organizing, drafting and revising professional messages\u003c\/li\u003e\n\u003cli\u003e⭐ Short workplace messages, digital media, positive, negative, persuasive and sales messages\u003c\/li\u003e\n\u003cli\u003e⭐ Report writing, proposals, business plans and professional presentations\u003c\/li\u003e\n\u003cli\u003e⭐ Job search, resumes, cover letters, interviews and follow-up communication\u003c\/li\u003e\n\u003cli\u003e⭐ Current topics including GenAI, DEI, ESG, greenwashing and remote\/hybrid work\u003c\/li\u003e\n\u003cli\u003e⭐ Digital workplace tools, social media and critical-thinking skills for the modern workplace\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Choose This Edition?\u003c\/strong\u003e The skills-based approach helps students communicate effectively in classrooms and professional settings, with practical activities and business cases that connect concepts to real workplace situations. Cengage Digital App resources add case studies, report topics and language tools.\u003c\/p\u003e\n\u003cp\u003e⭐ \u003cstrong\u003eFinal Verdict:\u003c\/strong\u003e An excellent Cengage textbook for students who want to strengthen business writing, speaking, presentation, interpersonal and professional communication skills for academic and workplace success.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSEO Keywords:\u003c\/strong\u003e Business Communication Process and Product 11th Edition 2025, Mary Ellen Guffey, Dana Loewy, Vineeta Dwivedi, Cengage Business Communication, Business Communication Book India, BCom Business Communication, BBA Business Communication, Business Communication Textbook, Higher Education Business Communication.\u003c\/p\u003e","brand":"GenZbookcompany","offers":[{"title":"Default","offer_id":67626999087238,"sku":null,"price":876.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/2620\/3526\/files\/9789366605036_tn.jpg?v=1791308933","url":"https:\/\/genzbookcompany.com\/products\/business-communication-process-product-mary-ellen-guffey-dana-loewy-vineeta-dwivedi-cengage-11th-edition-2025","provider":"GenZbookcompany","version":"1.0","type":"link"}