📘 Advanced Business Analytics Using Jamovi and R
Author: Munmun Ghosh
Publisher: Cengage
Category: Operations & Decision Sciences / Business Analytics
Edition: 1st Edition
India Release: 2025
ISBN: 9789360539917
Looking for an accessible guide to advanced statistical and analytical techniques using free, practical tools? This Cengage book helps students, researchers and analysts move beyond basic statistics with hands-on applications in Jamovi and R.
What This Book Covers
- 📐 Measurement, scaling and questionnaire design
- 📊 Exploratory factor and cluster analysis
- 📉 Multidimensional scaling and discriminant analysis
- 🧠 Structural Equation Modeling and Confirmatory Factor Analysis
- 🔍 Mediation, moderation and PLS-SEM
- 💻 Step-by-step applications using Jamovi and R
Why Choose This Book?
The writing is designed to make advanced analytics approachable, with practical business cases and clear workflows. It is particularly useful for learners who want to independently perform sophisticated analyses instead of relying solely on statistical software specialists.
⭐ Final Verdict: A practical advanced analytics reference for MBA students, researchers, business analysts and learners working with Jamovi and R.
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