📘 B2B Marketing: A South-Asian Perspective | Michael D. Hutt, Dr. Dheeraj Sharma, Thomas W. Speh, K. Douglas Hoffman | Cengage | 13th Edition 2024
Author: Michael D. Hutt, Dr. Dheeraj Sharma, Thomas W. Speh, K. Douglas Hoffman
Publisher: Cengage
Category: Marketing | Business & Economics | Higher Education
ISBN: 9789360532062
Looking for a Cengage marketing textbook focused on business-to-business marketing? B2B Marketing: A South-Asian Perspective is designed as an academic reference for understanding B2B markets, relationships and marketing decisions.
What This Book Covers
- 📚 B2B marketing concepts and applications
- 🎯 Organizational customers and market perspectives
- 📈 Strategic marketing decisions
- 🎓 Useful for BBA, B.Com, MBA and management courses
- 📝 Helpful for academic study and examinations
Why Buy This Cengage Book?
- ⭐ Current India-release edition
- 💼 Strong higher-education reference
- 🔍 South-Asian business perspective
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⭐ Final Verdict: A valuable Cengage B2B marketing reference for serious management and business learners.
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