📘 Business Analytics: Data Analysis and Decision Making with MindTap
Authors: S. Christian Albright & Wayne L. Winston
Publisher: Cengage
Category: Operations & Decision Sciences / Business Analytics
Edition: 8th Edition
India Release: 2026
ISBN: 9789366603438
Looking for a comprehensive business analytics textbook that connects data analysis, modeling and decision-making with practical tools? This Cengage title is designed for students and professionals who want to build strong analytical thinking and apply data-driven methods to real business problems.
What This Book Covers
- 📊 Business analytics and data analysis fundamentals
- 📈 Regression analysis and time-series forecasting
- ⚙️ Optimization and simulation modeling
- 🧠 Data mining, classification, clustering and market basket analysis
- 💻 Excel, Power Query, Power Pivot, Power BI and R-oriented applications
- 📝 Extensive problems, cases and practical examples for skill building
Why Choose This Book?
It combines concepts with practical business applications, helping learners understand not only statistical methods but also how analytics supports better managerial decisions. The MindTap-supported approach adds interactive learning resources for practice and revision.
⭐ Final Verdict: A strong choice for MBA, management, business analytics and decision-science learners seeking a practical, modern foundation in data-driven decision making.
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