📘 Business Communication: Process & Product | Mary Ellen Guffey, Dana Loewy & Vineeta Dwivedi | Cengage | 11th Edition 2025
Authors: Mary Ellen Guffey, Dana Loewy & Vineeta Dwivedi
Publisher: Cengage
Category: Higher Education – Business Communication
Edition: 11th Edition, India Release 2025
ISBN: 9789366605036
Format: Paperback | Pages: 636
Looking for a comprehensive Business Communication textbook for B.Com, BBA, management and higher-education studies? This Indian adaptation combines proven business communication principles with the cultural, corporate and academic context of India, while developing the writing, speaking, presentation, teamwork and critical-thinking skills needed in today's digital workplace.
What This Book Covers
- ⭐ Business communication in the digital age
- ⭐ Professionalism, teamwork, meetings, listening, nonverbal communication and etiquette
- ⭐ Intercultural communication and workplace communication skills
- ⭐ Planning, organizing, drafting and revising professional messages
- ⭐ Short workplace messages, digital media, positive, negative, persuasive and sales messages
- ⭐ Report writing, proposals, business plans and professional presentations
- ⭐ Job search, resumes, cover letters, interviews and follow-up communication
- ⭐ Current topics including GenAI, DEI, ESG, greenwashing and remote/hybrid work
- ⭐ Digital workplace tools, social media and critical-thinking skills for the modern workplace
Why Choose This Edition? The skills-based approach helps students communicate effectively in classrooms and professional settings, with practical activities and business cases that connect concepts to real workplace situations. Cengage Digital App resources add case studies, report topics and language tools.
⭐ Final Verdict: An excellent Cengage textbook for students who want to strengthen business writing, speaking, presentation, interpersonal and professional communication skills for academic and workplace success.
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