📘 MKTG | Charles W. Lamb, Joe F. Hair, Carl McDaniel | Cengage | 13th Edition 2025
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage
Category: Marketing | Business & Economics | Higher Education
ISBN: 9789355735096
Looking for a dependable Cengage marketing textbook for higher-education study? MKTG supports strong marketing concepts, strategic understanding and academic preparation.
What This Book Covers
- 📚 Marketing concepts and applications
- 🎯 Customer and market perspectives
- 📈 Strategic marketing understanding
- 🎓 Useful for BBA, B.Com, MBA and related courses
- 📝 Helpful for study, assignments and examinations
Why Buy This Cengage Book?
- ⭐ Current India-release edition
- 💼 Strong academic reference
- 🔍 Structured learning support
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⭐ Final Verdict: A useful Cengage marketing reference for students and learners.
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