📘 Advanced Business Analytics (for IBS Students) | 1st Edition 2025
Authors: William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin, David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann & Munmun Ghosh
Contributing Authors: Ramesh Kandela & Shubhagata Roy
Publisher: Cengage
Category: Operations & Decision Sciences / Business Analytics
ISBN: 9789366609300
Edition: 1st Edition
India Release: 2025
Looking for an application-oriented textbook that takes business analytics beyond the basics? Advanced Business Analytics (for IBS Students) builds on foundational business analytics concepts and introduces advanced analytical methods for business administration and economics students, with an approach designed for learners without a mathematics-heavy background.
What This Book Covers
- 📊 Business research fundamentals and data collection
- 📈 Regression analysis and predictive analytics
- ⏱️ Time-series modelling and forecasting
- 🔎 Data reduction, segmentation and classification
- 📐 Prescriptive analytics and linear optimization models
- 🧹 Data cleansing and practical data preparation
- 💻 Microsoft Excel integration for data analysis and visualization
- 🎯 Decision analysis and research applications
- 📝 Case problems, real-data examples and application exercises
- 📂 Accompanying data files and student resources
Why This Cengage Book Is Useful
- ⭐ Application-oriented coverage for MBA and business students.
- ⭐ Explains advanced analytics without assuming a strong mathematics background.
- ⭐ Combines predictive, descriptive and prescriptive analytics concepts.
- ⭐ Includes Excel-based data analysis and visualization tools.
- ⭐ Covers regression, forecasting, factor analysis, cluster analysis and optimization.
Ideal For: MBA, IBS students, business administration, economics, business analytics, management science and related higher-education programmes.
🛒 Buy Advanced Business Analytics (for IBS Students) from GenZ Book Company for a practical route to advanced business analytics, data-driven decision-making and applied statistical techniques.
⭐ Final Verdict: A comprehensive Cengage textbook for students progressing from introductory business analytics to predictive, segmentation, classification and prescriptive analytics.
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