📘 Advertising, Promotion, and other aspects of Integrated Marketing Communications | J. Craig Andrews, Terence A. Shimp | Cengage | 11th Edition 2026
Author: J. Craig Andrews, Terence A. Shimp
Publisher: Cengage
Category: Marketing | Business & Economics | Higher Education
ISBN: 9789366600499
Looking for a reliable Cengage marketing textbook for higher-education study? Advertising, Promotion, and other aspects of Integrated Marketing Communications helps learners build strong marketing knowledge with structured academic coverage and practical business perspectives.
What This Book Covers
- 📚 Important marketing concepts and applications
- 🎯 Market, customer and business perspectives
- 📈 Strategic and practical marketing understanding
- 🎓 Useful for BBA, B.Com, MBA and related management courses
- 📝 Helpful for classes, assignments and examinations
Why Buy This Cengage Book?
- ⭐ Current India-release edition
- 💼 Strong academic reference for marketing learners
- 🔍 Structured content for conceptual clarity
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⭐ Final Verdict: A valuable Cengage marketing reference for students and professionals seeking current, academically useful content.
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