📘 Consumer Behavior | Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters | Cengage | 7th Edition 2024
Author: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
Publisher: Cengage
Category: Marketing | Business & Economics | Higher Education
ISBN: 9789360537319
Looking for a reliable Cengage marketing textbook for higher-education study? Consumer Behavior supports conceptual learning and practical understanding for business and management students.
What This Book Covers
- 📚 Core marketing concepts and applications
- 🎯 Customer and market perspectives
- 📈 Practical decision-making and marketing understanding
- 🎓 Useful for BBA, B.Com, MBA and related courses
- 📝 Helpful for study, assignments and examinations
Why Buy This Cengage Book?
- ⭐ Current India-release edition
- 💼 Strong academic reference
- 🔍 Structured content for conceptual clarity
Shop Now from GenZ Book Company at 20% OFF. Limited stock available.
⭐ Final Verdict: A valuable Cengage reference for students seeking current and academically useful marketing content.
SEO Keywords / High Ranking SEO: Consumer Behavior, Cengage marketing book, marketing textbook India, BBA marketing book, BCom marketing book, MBA marketing textbook, 9789360537319