📘 Digital Marketing: Foundations and Strategy | Debra Zahay, Lauren Labrecque, Brooke Reavey, Mary-Lou Roberts | Cengage | 5th Edition 2026
Author: Debra Zahay, Lauren Labrecque, Brooke Reavey, Mary-Lou Roberts
Publisher: Cengage
Category: Marketing | Business & Economics | Higher Education
ISBN: 9789366601038
Looking for a reliable Cengage marketing textbook for higher-education study? Digital Marketing: Foundations and Strategy helps learners build strong marketing knowledge with structured academic coverage and practical business perspectives.
What This Book Covers
- 📚 Important marketing concepts and applications
- 🎯 Market, customer and business perspectives
- 📈 Strategic and practical marketing understanding
- 🎓 Useful for BBA, B.Com, MBA and related management courses
- 📝 Helpful for classes, assignments and examinations
Why Buy This Cengage Book?
- ⭐ Current India-release edition
- 💼 Strong academic reference for marketing learners
- 🔍 Structured content for conceptual clarity
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⭐ Final Verdict: A valuable Cengage marketing reference for students and professionals seeking current, academically useful content.
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