📘 Social Media Marketing: A Strategic Approach | Debra Zahay, Mary-Lou Roberts, Janna Parker, Donald I. Barker, Melissa S. Barker | Cengage | 3rd Edition 2024
Author: Debra Zahay, Mary-Lou Roberts, Janna Parker, Donald I. Barker, Melissa S. Barker
Publisher: Cengage
Category: Marketing | Business & Economics | Higher Education
ISBN: 9789360538736
Looking for a Cengage marketing textbook for higher-education study? Social Media Marketing: A Strategic Approach provides structured academic coverage to strengthen marketing concepts and practical understanding.
What This Book Covers
- 📚 Core marketing concepts and applications
- 🎯 Customer, market and business perspectives
- 📈 Strategic and practical marketing understanding
- 🎓 Useful for BBA, B.Com, MBA and related courses
- 📝 Helpful for assignments and examinations
Why Buy This Cengage Book?
- ⭐ Current India-release edition
- 💼 Strong academic reference
- 🔍 Structured learning support
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⭐ Final Verdict: A useful Cengage marketing reference for students and learners.
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